FocUS Marketing Workshops

The "focus" in these workshops is the US market.

 

Registration for the 2008 Australia and New Zealand 1-Day FocUS Marketing Workshops is now open. Workshops will be held in Australia and New Zealand from 20 August - 29 August, and led by ANZA CEO Viki Forrest, innovative tech expert Chris Shipley and partners from the Southern Cross Venture Partners team.

 

Register today! The cost is $495 USD and covers two executives from each company

Successful Australian and New Zealand business owners, CEOs, senior executives, innovators and entrepreneurs quickly discover that what works in the home marketplace does not always translate in the US—even though we share the same language and have many similarities in our business cultures. ANZA's FocUS Marketing Workshops cut through the similarities to the differences, and then help you refine and perfect your product pitch and company message to grab hold of US investors, entrepreneurs and executives.

Every August, ANZA CEO Viki Forrest and Chris Shipley, the Executive Producer of the world-renowned DEMO Innovative Technology Conferences and co-founder of Guidewire Group, a technology research firm focused exclusively on emerging companies and markets, bring the ANZA FocUS Marketing Workshops to all major Australian and New Zealand cities.

These day-long sessions are an intensive and interactive opportunity for companies considering the US market to get one-on-one feedback on your company presentation from Viki and Chris. You deliver your company's pitch and then hear individually from our ANZA team how your company stands in relation to the current US business climate, market trends and product demand. Successful completion of the Workshop is prerequisite to an invitation into the Gateway to the US program.

2008 FocUS Marketing Workshop Agenda*

8:00 am	Program/facilitator introductions and Workshop overview
8:30 am	Deliver your company presentation and receive initial feedback and coaching
11:00 am	Discuss cultural differences in the US market and business environment
12:00 noon	Working lunch: Chris and Viki work with you one-on-one to tailor and refine your message to target US investors, entrepreneurs and executives
1:30 pm	Deliver revised presentation and receive expert opinion on your company's US market position and elicit Workshop peer feedback
4:00 pm	ANZA Gateway to the US program - next steps
5:00 pm	Close

*Times adjusted to fit each city's schedule.

Advanced Workshops

Fast Track to the US companies attending an exclusive Fast Track Silicon Valley Summit as part of the 12-month program get an opportunity to take an advanced FocUS Marketing Workshop in the US. Many Fast Track clients first attended a FocUS Workshop prior to participation in the Gateway to the US program. At this advanced US-level, you will work with US presentation expert Dan Sapp to zone in and fine-tune your presentation delivery skills. You will no doubt have discovered by this point in your US market entry strategy that continued presentation improvement is a key to staying one step ahead of competitors in the exciting and challenging US market.

 

ANZA. Innovation Rewarded.